Russian Retail Chains Expand Range of Vegetables and Fruits

Growth of Domestic Vegetables’ Share in Major Retail Chains

Over the past year, the «Dixy» chain increased the share of Russian vegetables in its product range by 65%. In particular, the share of locally grown cucumbers reached 89%, and tomatoes — 73%. The overall figure for the «Fresh Vegetables» category at «Dixy» now stands at 65%, indicating a significant shift toward domestic production.

This change reflects the retailer’s active policy of supporting Russian producers and reducing dependence on imported vegetables. These figures influence the broader market by stimulating agricultural development in the regions and strengthening food security.

Increase in Domestic Fruits and Berries Share Over 10 Years

According to Rosselkhozbank data, over the past decade the share of Russian fruits and berries in the market has grown from 28% to 42%. At the same time, imported products have decreased their share from 72% to 58%. These figures represent a long-term trend toward replacing foreign goods with domestic alternatives.

The growth in domestic fruits’ share is linked to the development of modern agricultural technologies and improved logistics. This helps reduce costs and offer consumers high-quality products at competitive prices, supporting demand for local produce.

Consumer Patriotism and Preferences in the «Magnit» Chain

The «Magnit» chain demonstrates record-high shares of domestic vegetables and fruits — over 98% on store shelves. The share of Russian mushrooms reaches 99%, and tomatoes are also around 98%. Such concentration of domestic products reflects the rising consumer patriotism in Russia.

These figures are important for understanding changing buyer preferences, as customers increasingly choose local products. Retailers respond by expanding cooperation with regional suppliers and implementing programs to support domestic brands.

Growth in Vegetable and Fruit Sales in Retail Chains in 2025

In 2025, sales of vegetables and fruits in Russian retail chains grew by 3.4% in volume from January to November. This growth indicates increased consumer activity and a broader range of fresh products.

The sales increase is connected to better storage and transportation conditions, as well as an expanded offering from domestic producers. Retailers continue to increase purchases from regional farms, contributing to the development of the agro-industrial complex across various Russian regions.

Strengthening Regional Suppliers’ Positions through «Food City»

In 2025, Russian regions boosted food supplies to major trading hubs such as «Food City.» More than 15 Russian federal subjects increased their volumes of vegetable and fruit deliveries, aiding market diversification and reducing import dependence.

Supporting regional producers helps develop infrastructure and create jobs in rural areas. This is strategically important for the sustainable growth of the economy and ensuring the country’s food security.

Conclusion: The rising share of domestic vegetables and fruits in Russian retail chains strengthens food independence and reflects changing consumer preferences.