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Economy

Russian Retail Chains Expand Range of Vegetables and Fruits

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3 min read · 6 September 2026
Illustration for the article “Russian Retail Chains Expand Range of Vegetables and Fruits”

Updated: October 22, 2026

Growth of Domestic Vegetables’ Share in Major Retail Chains

In particular, the share of locally grown cucumbers reached 89%, and tomatoes — 73%. The overall figure for the «Fresh Vegetables» category at «Dixy» now stands at 65%, indicating a significant shift toward domestic production.

This change reflects the retailer’s active policy of supporting Russian producers and reducing dependence on imported vegetables. These figures influence the broader market by stimulating agricultural development in the regions and strengthening food security.

Increase in Domestic Fruits and Berries Share Over 10 Years

At the same time, imported products have decreased their share from 72% to 58%. These figures represent a long-term trend toward replacing foreign goods with domestic alternatives.

The growth in domestic fruits’ share is linked to the development of modern agricultural technologies and improved logistics. This helps reduce costs and offer consumers high-quality products at competitive prices, supporting demand for local produce.

Consumer Patriotism and Preferences in the «Magnit» Chain

Such concentration of domestic products reflects the rising consumer patriotism in Russia.

These figures are important for understanding changing buyer preferences, as customers increasingly choose local products. Retailers respond by expanding cooperation with regional suppliers and implementing programs to support domestic brands.

Growth in Vegetable and Fruit Sales in Retail Chains in 2025

This growth indicates increased consumer activity and a broader range of fresh products.

The sales increase is connected to better storage and transportation conditions, as well as an expanded offering from domestic producers. Retailers continue to increase purchases from regional farms, contributing to the development of the agro-industrial complex across various Russian regions.

Strengthening Regional Suppliers’ Positions through «Food City»

In 2025, Russian regions boosted food supplies to major trading hubs such as «Food City.» More than 15 Russian federal subjects increased their volumes of vegetable and fruit deliveries, aiding market diversification and reducing import dependence.

Supporting regional producers helps develop infrastructure and create jobs in rural areas. This is strategically important for the sustainable growth of the economy and ensuring the country’s food security.

Conclusion: The rising share of domestic vegetables and fruits in Russian retail chains strengthens food independence and reflects changing consumer preferences.

Sources

  • retail.ru — «Dixy increased share of Russian vegetables by 65% — Retail.ru»
  • tadviser.ru — «Fruits, Vegetables and Berries (Russian Market)»
  • expertsouth.ru — «Consumer Patriotism: What Changes Are Happening»
  • eg-online.ru — «Vegetable and Fruit Market Needs Large-Scale Projects»
  • forbes.ru — «Food City Reports Growth in Food Supplies»
Prepared by7dana editorial team

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