Demand for glamping in Russia rose 10% over the past year, and rental prices increased by the same amount. Ayrat Musin, marketing director at the booking service Sutochno.ru, told RIA Real Estate. In early autumn, the average accommodation price reached 10,500 rubles per night, while the average rental lasted one to two days.
Demand and prices rose at the same rate
The 10% increase applies both to travelers’ interest and to rental prices. This shows that the format’s growth is accompanied not only by more bookings: stays at glamping sites are becoming more expensive. However, the figures provided do not show how prices changed in individual regions or property categories.
The average price cited by Musin—10,500 rubles per night in early autumn—offers a benchmark for assessing this type of accommodation. It is the price of renting a glamping site, not the total cost of a trip: the source data do not include estimates for travel, meals, or additional services.
Short stays and a growing supply
The average rental lasts one to two days. This points to a predominantly short-break format, although the available information does not show which days of the week or months are busiest for bookings. For the market, this means that demand is measured not only by the number of properties, but also by how regularly guests arrive for short stays.
At the same time, the number of glamping sites grew by 9%. That is one percentage point below the recorded increase in demand and prices, meaning that supply expanded somewhat more slowly, according to the figures provided. However, there is no data on occupancy or availability, so the comparison does not support conclusions about a shortage of accommodation.
Where the format is popular
The most popular destinations named are the Moscow region, Leningrad region, Krasnodar Krai, Nizhny Novgorod region, and Karelia. These areas differ in geography and the kinds of vacations they offer, but the source does not provide booking shares for each or rank them against one another.
The list shows that interest is not confined to a single tourist area: it includes both regions near major cities and more remote destinations, including Karelia. However, RIA Real Estate’s report does not specify demand growth in each region; the nationwide figure of 10% cannot automatically be applied to individual areas.
Why interest in nature-based vacations is growing
Ayrat Musin linked the increase in interest to a desire to spend time in nature without giving up comfort. He also cited tourists’ shift from overseas destinations to domestic travel as one factor behind demand for more comfortable trips. This explanation reflects the view of a Sutochno.ru representative, rather than a separate measurement of the reasons for the increase in demand.
The 10% increase confirms that glamping is strengthening its position in Russia’s tourism market, but on its own it does not show how many travelers chose this format instead of a hotel or another type of accommodation. Together with the 9% increase in the number of properties and the average price of 10,500 rubles per night, the figure helps show the direction of change, but does not provide a complete picture of the market.
A separate signal from Magadan region
The source also quotes Magadan region governor Sergey Nosov as saying that demand for tourism in the region grew by 50–70%. This range refers to tourism in Magadan region as a whole, not to glamping, so it cannot be directly compared with the nationwide 10% increase in demand for these properties.
Nosov said the authorities are focusing on building new infrastructure. This points to one approach to developing tourism in the region, but the information provided does not specify which facilities are planned or how they might affect glamping accommodation.
Bottom line: Demand for glamping and rental prices rose 10%, while the average nightly price in early autumn was 10,500 rubles.
Sources
- incrussia.ru — “Demand for Glamping in Russia Doubled in a Year”
- Forbes.ru — “Glamping’s Popularity Among Russians Doubled”
- economy.gov.ru — “Glamping’s Popularity Doubled in a Year”
- rosinvesthotel.ru — “Glamping Occupancy Statistics by Region in Russia for 2025”
- bnovo.ru — “Glamping: The Trend Taking Russia by Storm”
