Car Color and Accident Risk: Key Figures
In 2026, white cars were involved in traffic accidents 12% less often than vehicles of other colors, according to data analysis from Russia’s traffic police. The most accident-prone cars were red and black, accounting for about 27% of all accidents involving passenger vehicles.
The study covered over 1.2 million accidents across the country and revealed a clear correlation between car color and accident frequency. This insight is important for improving road safety and could influence buyers’ choices.
Why White and Silver Colors Are Safer
White and silver colors are more visible in various weather conditions and low light, reducing the likelihood of collisions. According to Rosstat, about 34% of cars on the roads in 2026 were white or silver, reflecting the popularity of these colors among safety-conscious drivers.
Automakers such as AvtoVAZ and KamAZ expanded their model lineups in these colors in 2026 in response to growing demand. This trend highlights increasing awareness of the impact of color on safety.
Red and Black Cars in the Danger Zone
Red cars make up about 15% of the total fleet but represent a disproportionately high 16.5% of accidents. Black cars, which are approximately 18% of vehicles on the roads, account for 10.8% of accidents. Researchers attribute this to the lower visibility of these colors at night and in challenging weather conditions.
The risk is especially high for sporty red models like the LADA Vesta Sport and for executive black sedans. Owners of these cars should be particularly cautious and use additional safety measures such as daytime running lights and reflective elements.
Impact of Color on Insurance Rates and Buyer Choices
Insurance companies have begun factoring car color into premium calculations. In 2026, the average comprehensive insurance (CASCO) for white and silver cars dropped by 5–7%, while owners of red and black vehicles pay 8–12% more.
Car dealers report that buyers are increasingly interested in accident statistics by color. With vehicle prices rising—the average cost of a new car in Russia reaching 1.8 million rubles in 2026—choosing a safer color becomes an economically sound decision.
Outlook and Recommendations for Drivers
Auto experts recommend considering color data and its impact on safety when purchasing a car. Beyond color, modern active safety systems and adaptive lighting are also crucial in reducing accident risk.
The traffic police and the Ministry of Industry and Trade plan to launch informational campaigns in 2027 to raise driver awareness about the role of color in accidents. This could help reduce traffic accidents and improve overall road safety in the country.
Car color influences safety: white and silver vehicles are less likely to be involved in accidents, while red and black cars are more prone.