Record Amount of Donations in 2026
In 2026, the winners of the #ChoosingTogether campaign, as part of the «Million Prizes» program, directed over 470 million rubles to charity. This was reported on September 16 by the official Moscow mayor’s portal mos.ru, highlighting the extensive support for social and public organizations.
This sum is a record for all years of the campaign, demonstrating the growing engagement and civic stance of Muscovites in voting and participating in the program.
Key Recipients and Areas of Support
The largest donations went to organizations supporting people with special needs and animals. The «People’s Front. Everything for Victory!» fund received nearly 63 million rubles, and the Russian Red Cross about 30 million rubles. The «Fair Help of Doctor Liza» fund received almost 23 million rubles, while the animal aid fund «Kotodetki» received over 17 million rubles.
Additionally, the «Gift of Life» fund received more than 14 million rubles, allocated to assist children with severe illnesses and developmental challenges. This breadth of support underscores the campaign’s comprehensive approach to charity.
Participation and Composition of Charitable Organizations
The #ChoosingTogether2026 — Moscow campaign includes 125 charitable organizations. Among them are well-known funds such as «Thank the World,» «Angel’s Gift,» and «Family Hearth,» as well as new partners like «Step into Life» and «Guild of Masters.»
All organizations are registered in the Moscow charitable funds registry, engage in socially important activities, and regularly report on their expenditure, ensuring transparency and effective use of donations.
Collection Mechanism and Use of Prize Points
Participants in the 2026 Moscow voting could earn from 1,000 to 50,000 prize points, which could be directed to charity or used for discounts at pharmacies, supermarkets, clothing stores, cafes, as well as for purchasing museum tickets and topping up the «Troika» transport card.
This mechanism encourages election participation while simultaneously supporting social projects, uniting citizens around good deeds and creating additional opportunities for assistance.
Related Humanitarian Initiatives in Moscow
In addition to charitable donations, residents of the North-Eastern Administrative Okrug (NEAO) have collected and sent over 120 tons of humanitarian aid to priority zones since the beginning of 2026. This effort is carried out with the involvement of district administrations, volunteer organizations, and municipal bodies.
The «NEAO Team» organization forms at least three humanitarian convoys monthly, fulfilling targeted requests from military units and hospitals, demonstrating the wide range of social support in Moscow.
Conclusion
The #ChoosingTogether campaign in 2026 has become a large-scale example of social responsibility, with a record volume of donations directed to support a diverse range of those in need.